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| AGENDA AT A GLANCE: Monday, September 21, 2009 |
7:30 – 8:45 a.m.
Registration and Exhibit Hall Open
Free Continental breakfast in the exhibit hall.
9:00 a.m.– 9:30 a.m.
Keynote Address: SEC Regional Director Daniel Hawke
A year of momentous change didn’t leave out the SEC – a revamped Enforcement Division, new exam priorities and cases as diverse as insider trading, subprime mortgages and Ponzi schemes. Discover how it’s all shaking out and affecting firms by hearing first-hand from Daniel Hawke, regional director of the SEC’s Philadelphia office. He describes the challenges the SEC faces, how exams have changed, what firms can do to boost compliance and provides a peek at changes yet to come.
Speaker:
Daniel Hawke, director of the Philadelphia Regional Office, SEC
9:30 – 10:30 a.m.
Red-Hot Compliance Update:
New Regulation, Heightened Exams, SEC Expectations, SROs and More
The changes keep coming. Congress espouses the need for new rules. Lobbying heats up over calls for an SRO for IAs, even as the SEC issues the stern expectation that firms be exam-ready at all times. Against this backdrop, get spoton expertise and cutting-edge guidance from a panel of knowledgeable veteran insiders who analyze how today’s hot compliance topics affect you and your firm and what you can do to be ready for all of the coming changes.
Speakers:
Tom Biolsi, associate regional director of the New York Regional Office, SEC
David Blass, attorney, Willkie Farr & Gallagher, LLP
Michael Butowsky, partner, Mayer Brown
J. Christopher Jackson, director and head of U.S. Retail Legal, Deutsche Asset Management
10:30 – 11:00 a.m.
Refreshment Break – Network with your peers in the exhibit hall
11:00 a.m. – 12:00 p.m.
Lessons from Recently Examined Firms: Be Ready for More Rigorous SEC Exams
The SEC exam process continues to evolve, driven by pressure from Congress and the discovery of Ponzi schemes like Bernie Madoff’s. This session reveals the current hot topics being pursued during exams. It’ll be like you’re sitting in on an exam – only the scrutiny falls to another firm – as you hear first-hand from CCOs who recount their recent experience with examiners. The panel also discusses the SEC’s reinvigorated SEC exam activities, including new sweep exams, RAVE surveys, telephone exams, client inquiries and more.
Speakers:
John Walsh, chief counsel, Office of Compliance Inspections and Examinations, SEC
David Lui, CCO, First American Funds
Chris Marzullo, senior counsel & CCO, Brandywine Global Investment Management
Karen Huey, owner, Professional Compliance Assistance
12:00 – 1:15 p.m.
Luncheon Speaker
Director of the SEC’s Division of Investment Management, Andrew Donohue.
1:15 p.m. – 2:15 p.m.
Innovative Ideas to Improve Your Code of Ethics and
Train Staff Toward Better Compliance
A code of ethics that fails to reflect shifting risks amounts to a recipe for regulatory trouble. Keep your code current and accessible with practical, hands-on guidance from peers who have successfully revised theirs. Discover the pros and cons of precise legal writing versus easily readable plain English. Find out how to identify best practices in codes of other firms and how to adapt those practices to yours. Plus, see before-and-after examples that demonstrate how to take a bureaucratic policy and transform it into an attractive, clearly written document that increases employee awareness and reduces “junk” violations. Other topics covered include online staff training, gifts and entertainment and re-jiggering sanctions.
Speakers:
Dan Kahl, branch chief, Division of Investment Management, SEC
Jennifer Lammers, CCO, Ameriprise Financial
Richard Manoogian, CCO, Northeast Investment Management
Josiah Fisk, owner, Firehouse Financial Communications
2:15 p.m. – 3:15 p.m.
Staying on the Right Side of the Compliance Line with
Performance Advertising and Marketing
Discover the SEC’s perspective on what firms are doing right and wrong when it comes to performance advertising. Also, know the latest on a new way to demonstrate past-specific recommendations, pointers for rolling up performance data from underlying funds, how to account for fees and what tests you can deploy to spot advertising that strays from the rules. The panel also looks at the challenges of maintaining GIPS compliance and how to establish a program set up in a way to keep it compliant. You’ll also hear about the next generation of GIPs standards, as well as the pros and cons of gaining the certification.
Speakers:
Sarah Bessin, assistant director, Division of Investment Management, SEC
Kim Paschall, CO, Ameritas Investment Corporation
Michelle Jacko, CEO, Core Compliance & Legal Services
3:15 p.m. – 3:30 p.m.
Refreshment Break – Network with your peers in the exhibit hall
3:30 – 4:30 p.m.
Solutions for Your Trickiest Compliance Problems
Your boss calls you into his office and describes a new business idea and you recognize immediately the concept is chock full of compliance risks. What do you do – especially in these challenging times? This panel welcomes your most difficult on-the-job scenarios – and you get answers to help resolve them. This interactive session seeks to hear your most vexing real-life cases. Your challenge could be summoning the muster to ask for a larger compliance budget in lean times. Perhaps it’s when you discover evidence your boss may have crossed the compliance line. Or how to take on that top trader who constantly cuts corners. Whatever the dilemma, this panel offers you solutions.
Speakers:
Veronica Stork, CCO, Trilogy Global Advisors
Lee Unterman, attorney, Kurzman Karelsen & Frank
4:30 p.m. – 5:30 p.m.
Real-World Guidance on How to Conduct and
Document Compliance Tests and Institute Solutions
Every exemplary compliance program includes robust testing. As the SEC has stated, how else could you assess how you’re doing? We close our conference by giving you a treasure trove of tests you can try in your shop, including for best execution, back-testing, trade errors, code of ethics, marketing and more. Your handout includes some sample policies, too. You also get suggestions for analyzing and reporting results, preparing documentation for SEC examiners and using the power of the data to compel your firm to change.
Speakers:
Gene Gohlke , associate director of the Office of Compliance Inspections and Examinations, SEC
Marianne O’Doherty, CCO, Smith Breeden Associates
Robert Tull, vice president, compliance officer, ING Clarion Real Estate Securities
John Schrier, investment management and tax attorney
