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Lauren Wagner Boyman is director of Content & Social Media at Morgan Stanley Smith Barney. She has led the development and execution of the Firm’s social media strategy; MSSB is the first major brokerage to allow social networking usage for its Financial Advisors in a compliant way. She is also responsible for broader online content strategy and management. Prior to this role, Lauren led Strategy for an area of MSSB called Marketing & The Client Experience, where she was responsible for the direction of initiatives focused on marketing strategy, client service, and client experience. Lauren previously worked at Merrill Lynch Wealth Management in Marketing Strategy and started her career at McKinsey & Company, working with a diverse set of financial services clients. Lauren is on the Board of the HBS Women’s Association of Greater New York. She has a BS from the University of Pennsylvania’s Wharton School and an MBA from Harvard Business School.
Paula Bosco is the CCO and director of Compliance at New Mountain Capital in New York, where she oversees the compliance program for several public, debt and private equity funds, totaling approximately $8.5 billion in AUM. Prior to joining NMC, Ms. Bosco served as SVP and advisory Chief Compliance Officer at Lehman Brothers, where her responsibilities included implementing and overseeing the compliance program for all investment advisory activities within the firm’s Private Investment Management division. Prior to Lehman, Ms. Bosco held a number of Legal and Compliance positions with several prominent Wall Street firms.
Joseph McDermott is the Chief Compliance Officer for Keeley Asset Management Corp. and Keeley Investment Corp. in Chicago. He has over 16 years of financial services industry experience and has served as Chief Compliance Officer or Compliance Director for several investment advisers, investment companies, and broker-dealers, including Driehaus Capital Management, Artisan Partners L.P., and First Trust Advisors L.P. Prior to joining Keeley, he was a Director with Alaric Compliance Services, LLC providing compliance consulting and outsourced-CCO services.
Jeff Adams is President and a founding partner of Balentine, and he is a member of Balentine’s Management Committee and Investment Strategy Team. Jeff previously served as president and director of Wilmington Trust – Georgia, where he headed the Wealth Advisory / Federal Savings Bank Office. From 1995 until the firm’s sale to Wilmington Trust, Jeff was executive vice president and chief operating officer of Balentine & Company. He also served as chair of the NASD District Committee 7 in 2004. Jeff began his career as an attorney with Alston & Bird, representing public companies and managing the firm’s issuer and underwriter finance and regulatory practices.
Peter Hong is a partner in the Washington, D.C. law firm of Stradley Ronon, where he advises clients in matters pertaining to the registration and regulation of registered and private investment companies, investment advisers, broker-dealers, commodity trading advisors and commodity pool operators under federal and state laws. He also advises clients in the formation of domestic and offshore hedge funds. Prior to joining the firm, Mr. Hong served as special and senior counsel at the SEC, including as special counsel in the Division of Investment Management and he was also a trial attorney for the CFTC.
Alison Garrett focuses on MSSB’s Content and Social Media strategy. She partners with internal thought leaders, third-party content providers and the Field to create MSSB’s social media dialogue, delivering its intellectual capital and breadth of wealth management resources to clients and prospects via new media. She is also responsible for strategy and execution of digital content delivery across all channels, including internal and external websites. Most recently Alison was the Retention Product Manager for Client Advisory and Retirement Services where she drove the acquisition of wealth management relationships from the Firm's institutional clients. Alison successfully completed the Certified Equity Professional Level 1 and maintains her Series 7 license. She graduated magna cum laude from the University of Arizona with a B.S. in Business Management.
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This webinar was originally recorded February 7, 2012, 2:00 – 3:30 p.m., but due to the overwhelming demand for the recording, we have made it available on CD for your convenience.
Webinars are sponsored by IA Week, a publication of IA Watch, the nation’s leading provider of practical guidance and regulatory advice to compliance professionals in the advisory industry.
The wave of social media is turning into a tsunami. Some firms will ride it successfully, while others will get swamped either from misuse or fear of even taking advantage of the new media.
Get a firm understanding of how your peers are venturing into platforms like Facebook, Twitter, YouTube, LinkedIn and other social media outlets to improve their business prospects and reach new customers by purchasing the CD of our Feb. 7th webinar.
Plus our expert panel shares the compliance implications and how they keep tabs on employees’ use of the new channels to ensure they’re in compliance with current rules to avoid the wrath of a regulator.
Purchase the CD of the Feb. 7th, 2012 webinar and discover:
- Examples of real-life use of social media sites by your peers
- What regulators advise when it comes to the use of new media
- Techniques to monitor your firm’s use of social media to stay in compliance
- The essential ingredients needed to be successful with social media
- Sensible policies that provide boundaries but allow employees to achieve the full potential offered by new media
- Common plusses and pitfalls of social media
- Why some firms prefer certain social media sites over others
- How your peers track results to attempt to tie tangible benefits to social media posts
- And much more.
Bonus: Your handouts include an example of a social media policy.
YES, please rush me a copy of the CD containing the audio and speaker presentation materials of the webinar, What your Peers are Doing with Social Media, Plus Best Practice Tips for Monitoring your Employees’ Use of New Media for $195 [TA2207CD].
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